Felix Umarov

Felix Umarov - a highly sought-after director specializing in commercial advertising, brand image videos, and music content. He has earned a reputation as a master of visual storytelling who subtly feels current trends and knows how to translate complex marketing objectives into the language of emotions.

Felix's portfolio includes work with top brands, participation in major festival projects, and the creation of viral campaigns. His directorial style is distinguished by a cinematic picture, skilled lighting work, and expressive acting. Felix integrates global cinema trends into his work, paying special attention to pre-production for a guaranteed high-quality result.

A special place in the director's career is his collaboration with the creative agency HIPE. Felix Umarov and the HIPE team have built a synergistic tandem aimed at producing non-standard content. Within this partnership, they shot projects that combine bold directorial findings with a precise hit on the client's business goals. HIPE entrusts Felix with the most complex image tasks, and he finds the perfect technical and creative support on the HIPE set to bring ambitious ideas to life. Their joint cases are an example of how the "strategy - direction" link should work.